When working with celebrity clients, it’s easy to rely solely on their likeness to gain success. Our challenge was to assist our client in visualizing a new brand that successfully presented an authentic Mexican dining experience while keeping that “chill vibe” for guests. The fast casual space is packed with several Mexican restaurant brands.
We kept that in mind through every creative step of the project. “It has been a dream of mine for many years to open a restaurant, but it had to be a chill kind of place with great food, made to order, and in a bitchin’ environment that celebrates my heritage.” “It is no secret that I am true to my Mexican roots, and I love great Mexican food,” said Lopez. Our designs were inspired by George’s love for, and dedication to, his Latin heritage. When the opportunity to partner with San Manuel Casino presented itself, George knew he found a winner. The feeling and vibe at San Manuel Casino, just 60 minutes outside Los Angeles, is “all thrill.” From that dream, George Lopez’s Chingon Kitchen was born. It was always a dream to open a restaurant, a place where families could gather and celebrate over authentic Mexican cuisine. George Lopez’s Chingon Kitchen Case Study OverviewĪs a high achiever, George Lopez was continually on the hunt for his next big challenge.
